One of the first things I do for my clients is to set up automatic email delivery of listings, new or changed, that might meet their
new home criteria. And while some look fabulous and others look like hovels in their photos, they often bear little resemblance to the homes they are trying to depict.
A “good” virtual tour is an important part of any marketing plan for a house or a condo. Some agents go in with a point-and-shoot camera and start clicking. Others spend a lot of money on professional photography – my brokerage has a photographer on staff to make sure our listings look good. And while many virtual tours will give you some idea of what you’ll walk into, others are more of a tool to lure you through the front door.
And when it comes to…